About Ignite™

We know that Ignite can help just about any company or individual that needs to capture leads and convert them into repeat customers long-term. We also know that you may be new to using a software platform like Ignite so here are some big picture points to help in any way they can...

What is Lead Capture?

Lead capturing is the process of identifying and cultivating potential customers for a business's products or services. The goal of lead capture is to attract people who may be interested in a business's offerings and encourage them to provide their contact information, such as their name, email address, phone number, or social media handle.

There are a variety of methods used to generate leads, including online advertising, content marketing, search engine optimization (SEO), social media marketing, email marketing, and events such as trade shows or webinars. The ultimate aim is to build a list of potential customers who have expressed interest in a company's offerings, which can then be used for targeted marketing campaigns or sales outreach.

Lead capturing is an essential part of many businesses' marketing strategies, as it helps to identify potential customers and build a pipeline of new business opportunities.

What is Lead Management

Lead management is the process of capturing, organizing, and nurturing potential customers or leads throughout the sales funnel. The goal of lead management is to move leads from the initial interest stage to a stage where they are ready to make a purchase, by providing them with the information and support they need to make an informed decision.

Lead management typically involves several steps, including:

1. Lead capture: This involves identifying potential leads and collecting their contact information through various channels, such as landing pages, web forms, and social media.
2. Lead segmentation: This involves categorizing leads based on their level of interest, behavior, demographics, and other factors, to enable more targeted communication and follow-up.
3. Lead nurturing: This involves engaging with leads through email marketing, social media, or other channels to provide them with relevant and helpful information, and build trust and credibility.
4. Lead scoring: This involves assigning a score to each lead based on their level of engagement, interest, and behavior, to prioritize leads for follow-up.
5. Lead qualification: This involves determining which leads are ready to move forward in the sales funnel and are a good fit for the company's products or services.
6. Lead handoff: This involves passing qualified leads to the sales team for follow-up and conversion.

Effective lead management helps businesses to streamline their sales processes, improve their conversion rates, and maximize their revenue.

What are Sales Funnels?

A sales funnel is a representation of the steps that a potential customer takes as they progress towards making a purchase. It is a marketing concept that illustrates the journey a customer takes from initial awareness of a product or service to the point of making a purchase.

A typical sales funnel has several stages, and the number of stages may vary depending on the business or industry. Here are the five stages of a basic sales funnel:

1. Awareness: The customer becomes aware of a product or service through various marketing channels, such as advertising, social media, or word of mouth.
2. Interest: The customer shows interest in the product or service and begins to research and gather information about it.
3. Decision: The customer decides to purchase the product or service and begins to evaluate options and compare prices.
4. Action: The customer takes action and makes a purchase.
5. Retention: The business retains the customer through ongoing communication, follow-up, and support.

The goal of a sales funnel is to move customers through each stage of the funnel and ultimately convert them into paying customers. The funnel is designed to guide customers through the decision-making process and provide them with the information they need to make a purchase.

To implement a sales funnel, businesses typically create a landing page or website that is optimized for each stage of the funnel. They use various marketing channels, such as email marketing, social media, and advertising, to drive traffic to the landing page and move customers through the funnel. As customers move through each stage, businesses may use different tactics and messaging to address their needs and concerns, and help them make a decision.

Overall, a sales funnel is a powerful tool for businesses to increase conversions, improve customer engagement, and grow revenue.